Eminem: With new album and Houdini single, what is... ▷ Eminem ▷ Shotoe (2024)

The star claims he will kill off his alter ego on his forthcoming album, The Death of Slim Shady.

2 hours ago

Alex Taylor,BBC News Culture reporter, @Tayloredword

Eminem: With new album and Houdini single, what is... ▷ Eminem ▷ Shotoe (1)

Twenty-five years after bursting on to the scene, it appears rapper Eminem's provocative alter ego Slim Shady may finally be silenced.

The antagonistic Slim Shady, with his peroxide-blond hair and everyman blue jeans, stemmed from Eminem's self-described "white trash" upbringing.

In a surprise April announcement teased as a mock murder news report, Eminem revealed that his new album, The Death of Slim Shady (Coup de Grâce), will be released this summer.

And on Friday, Shady once again said "guess who's back" - reappearing to cause havoc on the album's lead single, Houdini.

Featuring cameos from rap icons Dr Dre, Snoop Dogg and 50 Cent as well as comics Pete Davidson and Shane Gillis, Eminem comes face-to-face with the rap anti-hero he created.

The new album title suggests a fittingly violent end to Slim Shady, with the rapper himself concluding: "I knew it was only a matter of time."

So, as his alter ego rises to his feet for the last time - how should we understand his legacy?

Eminem: With new album and Houdini single, what is... ▷ Eminem ▷ Shotoe (2)

Born Marshall Mathers III, Eminem was raised in Michigan's low-income, majority-black Detroit neighbourhoods.

Rap became an escape when he was a teenager, from a childhood of strained parental relationships and bullying.

He tried to break into the music scene, and felt “crushed” when Vanilla Ice became the face of white solo rap in 1990, his pop-party track Ice Ice Baby selling millions.

“Ice’s name became synonymous with selling out and manufactured success,” surmised The Ringer’s Justin Sayles.

But Mathers was different, "a true product of ghetto streets," wrote Nick Hasted in his Eminem biography.

This left him uniquely placed to manage what Jeff Weiss called the “cultural debt” faced by white rap artists.

It helped that his flow, honed through years of rap battles, was spectacular.

Prof Anthony Kwame Harrison, a sociologist specialising in hip-hop, praised Eminem's skills, saying "his outstanding rhyming and songcraft made him the last white rap pioneer".

Despite this, his 1996 album, Infinite, failed to attract major labels.

His early mentors, the Bass Brothers, suggested the idea of "shock-rap", which led to the birth of Slim Shady.

"The market didn't take to it until he got a little foul-mouthed," added Mark Bass.

Eminem: With new album and Houdini single, what is... ▷ Eminem ▷ Shotoe (3)

The resulting Slim Shady EP found its way to mogul Jimmy Iovine and NWA rap royalty Dr Dre, who immediately signed Eminem to Interscope.

Dre discovered in Slim Shady an anti-hero. Eminem’s crossover appeal from Dre’s co-sign was cemented with features alongside respected black rappers.

Their production partnership may have bridged some of rap's racial divides but, in unleashing 1999's Slim Shady LP on an unsuspecting public, also spawned contradictions in Slim Shady and Eminem’s legacy that persist to this day.

'White hot'

Eminem's arrival as Slim Shady on the lead single, My Name Is, was timed perfectly for chaotic impact. While America reportedly enjoyed its "happiest decade" during the 90s, Shady revealed a disillusioned white underbelly.

The Slim Shady LP sold 500,000 copies in two weeks and earned two of Eminem's 15 Grammys. It was the last time an Eminem record didn’t debut at number one.

The chart-topping Marshall Mathers LP released just a year later took aim at outraged parents, politicians, and societal hypocrisy. Shady revelled in outraging prim white suburbia, crudely proclaiming unspoken truths. “There’s a million of us just like me... who cuss like me,” he spat.

A 2000 MTV performance of the track saw Shady lead an army of lookalikes into the auditorium, goading critics.

Rolling Stone declared he had gone from "white trash to white hot”.

'The kids get the joke'

But despite his success, controversy over his lyrics' violent misogyny and hom*ophobia darken his legacy.

Depictions of murder, rape, and slurs continued in The Marshall Mathers LP and beyond, defended by the rapper as movie-style fantasy.

Spin's 1999 review called Eminem a "timebomb of anger" within white male culture.

Vox culture reporter Constance Grady adds that Eminem's breakthrough era viewed "hypocrisy as the last big social ill left".

Eminem told Rolling Stone in 2000, "the kids listening to my music get the joke".

Eminem: With new album and Houdini single, what is... ▷ Eminem ▷ Shotoe (4)

Eminem: With new album and Houdini single, what is... ▷ Eminem ▷ Shotoe (5)

Mathers himself is a dichotomy, with Shady’s antics counter-balanced by his thought-provoking raps as Eminem.

The track best demonstrating Eminem's self-awareness is Stan.

Its groundbreaking narrative storytelling follows an obsessed Shady fan who kills himself and his girlfriend when Eminem does not reply to his letters. The track ends with Eminem's apologetic response for the delay.

Dr Phoenix Andrews, a writer on fandoms, says the track was prescient in understanding today's intense internet followings and portraying the pressure and responsibility within artist/fan relationships.

"Men talking about mental health was much rarer then and is still stigmatised," Dr Andrew says. "Eminem reaching out to Stan and not mocking him was exceptional at the time."

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The conflicts of Eminem's personas have had other unintended consequences.

The portrayal of the angry white male through Slim Shady has arguably been co-opted by US alt-right and white nationalist movements.

"Eminem is often mentioned in far-right online spaces," adds Sam de Boise, a musicology lecturer specialising in radicalisation at Sweden's Örebro University.

"They also identify with his underdog status - a lot of these young men see themselves as lacking social power," he says.

A changing legacy?

Today, Mathers, now the best-selling rapper of all-time, walks a tightrope - fighting to control Slim Shady’s unpredictable legacy while reconciling his own identity.

At the 2017 BET Awards, he openly distanced himself from Trump supporters with an eviscerating rap.

The repoliticisation contrasted with a decade of his pop-rap hits like Not Afraid and collaborations with Rihanna, including Love the Way You Lie and The Monster, often using his recovery from drug addiction as narrative inspiration – helping to soften his image for a new generation.

As time progressed, the rapper's attempts to return to his old style have not always been well received by Gen Z audiences, some calling for him to be cancelled.

But unlike the early 2000s, Eminem responded to online criticism, apologising for a hom*ophobic slur against Tyler, the Creator.

These incidents highlight evolving public opinion, especially in today's online cancel culture. Pew Research Center found a generational divide: older audiences see it as censoring artistic freedom, while younger people view it as essential for accountability.

Eminem: With new album and Houdini single, what is... ▷ Eminem ▷ Shotoe (6)

Despite controversies, Eminem's last two albums have surpassed three billion streams on Spotify, with 10 tracks exceeding a billion streams, equalling Drake and Coldplay.

For freelance culture journalist Kesewaa Browne, Mathers still holds a place in hip-hop, but not as prominently as before.

While his unique lyricism is still widely appreciated, he isn't often mentioned in contemporary rap discussions dominated by Grime, Drake, and socially conscious rappers like Kendrick Lamar.

So, is killing off Slim Shady an effort to secure his legacy? “I think it might be,” says Browne.

“He hasn’t hidden his contempt for the current state of the genre. Perhaps he wants to show he’s still got it.

"Some fans have grown up with Slim Shady. But if it sounds like his early noughties, could that be alienating to some?”

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It's a risk Eminem teased, suggesting the new album's single Houdini would make his career “disappear”.

The playful nostalgic video, released on Friday, shows present-day Eminem trying to stop his 2002 incarnation of Shady, who has time travelled to the present, from grabbing the mic.

A battle eventually sees a hybrid version form - potentially ready to unleash a new wave of controversy.

Speaking about his childhood to Radio 1 in 1999, he told Jo Whiley: "I used to make up my own heroes and my own villains, but my heroes would always die."

Which is Shady? It depends who you ask, and when.

Eminem: With new album and Houdini single, what is... ▷ Eminem ▷ Shotoe (2024)


What is Eminem's new album going to be called? ›

The Release Date

Eminem is looking to heat up the summertime as he announced on July 1 that the project will arrive on July 12. In typical Em fashion, the rapper revealed the release date for The Death of Slim Shady with a horrifying trailer featuring the birth of a demon baby.

Who are the three faces of Eminem? ›

Yes, Eminem, Slim Shady, and Marshall Mathers are all the same person. During an interview with Spin magazine, Eminem explained his three personas. He described Slim Shady as representing his temper and Marshall Mathers as his true self.

When was Eminem's last song? ›

At the end of the video, Eminem announced the release of “Houdini” on May 31, then closed out by stating “for my last trick, I'm gonna make my career disappear,” hinting at The Death of Slim Shady (Coup de Grâce) being his final studio album.

Is Godzilla Eminem's fastest song? ›

Eminem's third verse on the track holds the record for his fastest rap verse, rapping 11 syllables per second, or 222 words in 30 seconds, and a peak burst of 12.73 syllables per second.

How much is Eminem worth in 2024? ›

Eminem's net worth in 2024 is reportedly a cool $250 million. Despite boasting a steady stream of both commercial success (he's largely credited with popularizing hip-hop in white Middle America) and critical and peer acclaim, Eminem isn't flashy with his cash.

What is Eminem's fourth album called? ›

In 2002, Eminem's fourth album, The Eminem Show, also debuted at number one on the Billboard 200 and reached the top spot on various charts internationally, as it went on to sell 27 million copies worldwide. The Eminem Show was the best-selling album worldwide of 2002, with sales of over ten million copies.

What does Eminem stand for? ›

So , many of the people might think EMINEM stands for “Every Mother Is Nice Except Mine" ; but sadly this is not the reason. Actually ; Eminem's real name is Marshall Bruce Mathers aka Marshall Mathers .

Is Eminem touring in 2024? ›

Find out more about Eminem tour dates & tickets 2024-2025

Unfortunately there are no concert dates for Eminem scheduled in 2024. Popularity ranking: Top 10.

Who is the rapper under Eminem? ›

Shady Records has signed and released projects for acts including Eminem himself, his group D12, Obie Trice, 50 Cent, Cashis, Bad Meets Evil, Slaughterhouse, Yelawolf, Griselda, Westside Gunn and Conway the Machine; its roster as of 2024 includes Westside Boogie, Grip, and Ez Mil.

Which song made Eminem famous? ›

Eminem's first song to enter the Billboard Hot 100 was "My Name Is", which was released in 1999 and became the most successful single from The Slim Shady LP. It and "Guilty Conscience" both reached the top 5 in the UK.

What is Eminem's best selling song? ›

Singles CSPC results
  • 2002 – Eminem – Lose Yourself [8 Mile] – 16,090,000.
  • 2000 – Eminem – The Real Slim Shady [The Marshall Mathers LP] – 11,590,000.
  • 2002 – Eminem – Without Me [The Eminem Show] – 10,560,000.
  • 2002 – Eminem ft. ...
  • 2000 – Eminem ft. ...
  • 2010 – Eminem ft. ...
  • 2004 – Eminem – Mockingbird [Encore] – 6,410,000.
Jun 22, 2021

How many #1 hits does Eminem have? ›

Eminem has had 22 top-10 hits on the Billboard Hot 100, with 5 of them reaching No. 1.

Who is the king of rap? ›

EminemKing of RapUnited States
EnyaQueen of New AgeIreland
Gloria EstefanQueen of Latin PopCuba/United States
Elvy SukaesihQueen of DangdutIndonesia
4 more rows

Why did Eminem stop making Music? ›

The rapper has had a history of health problems, including drug addiction and a near-fatal overdose in 2007. He has spoken about how he struggled with addiction and how it affected his music and personal life. Eminem has also had multiple surgeries over the years, including one in 2020 to repair a back injury.

Is Eminem making a new album in 2024? ›

It will be the rapper's 12th studio album, called “The Death of Slim Shady (Coup de Grace).” This will be the “Lose Yourself” rapper's follow-up to his surprise album drop, 2020's “Music to Be Murdered By,” which landed at No.

What is the last album of the death of slim shady? ›

Shady's back, back again. Eminem has revealed the release date of his 12th studio album, The Death of Slim Shady (Coup De Grâce). The LP will arrive on July 12 and Em made the announcement on Monday (July 1) in Slim Shady fashion with a horrifying trailer featuring the birth of a demon baby.

What is Eminem's sixth album? ›

Relapse is the sixth studio album by the American rapper Eminem. It was released on May 19, 2009, through Aftermath Entertainment, Shady Records, and Interscope Records.

What is Eminem's other stage name? ›

AliasSort nameType
Marshall Mathers IIISearch hint
Marshall Bruce Mathers IIIMathers, Marshall Bruce, IIILegal name
OminemSearch hint
The Real Slim ShadySearch hint
12 more rows
Jan 4, 2024

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